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Our brand guidelines outline the values and elements which make up the Midwest Radiology. They include the guidelines and standards needed to maintain consistency and uniformity in the presentation of our brands and icons. These guidelines are here to assist those who need to reproduce our brands, icons and graphics as part of selling and promoting our services, or writing or reporting news features about our radiology centers and brands. They should also be used when creating and producing any designs which will be used to market our services so that they are in keeping with, and in support of, the Midwest Radiology brand identity. By adhering to these guidelines, you will be helping to create value and build equity in the Midwest Radiology brands across all communication mediums and platforms.